When it comes to corporate innovation, history will be kinder if leaders take the time to write it themselves--but before it actually unfolds, not after. "Future histories" provide a new way of thinking about the long-term aspirations of the organization and the challenges facing it. By producing a chronicle of what could be the major success and most dreaded failures, the organization gains clarity about the levers it needs to pull to succeed and the pitfalls it needs to avoid.
When it comes to corporate innovation, history will be kinder if leaders take the time to write it themselves--but before it actually unfolds, not after. "Future histories" provide a new way of thinking about the long-term aspirations of the organization and the challenges facing it. By producing a chronicle of what could be the major success and most dreaded failures, the organization gains clarity about the levers it needs to pull to succeed and the pitfalls it needs to avoid.
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